Director, Brand Services & Strategic Operations
Feedvisor | NYC
- Led media and content strategy for Samsung's six Mobile divisions on Amazon, managing a $40M+ annual media budget and orchestrating the launch of 500+ ASIN product detail pages.
- Spearheaded the planning, execution, and reporting of high-velocity sales events (Prime Day, Holiday), managing $5M+ budgets and implementing real-time optimizations.
- Recent tentpole event accomplishments: Prime Day '24: 109% to Revenue Goal // Holiday '24: 117% to Revenue Goal.
- Partnered closely with analytics engineering team to build custom Amazon Marketing Cloud reporting (MTA, Path-to-Purchase).
- Launched Creator Connections affiliate and Sponsored Content Request programs to drive incremental growth.
- Redesigned global media planning and briefing workflows, leading to a 35% improvement in forecast accuracy while cutting planning cycle time in half.
Colleague Endorsements
"Matt leads with clarity, trust, and a deep understanding of the client’s business, combined with a strong grasp of how to structure agency teams and workflows to drive successful outcomes. He was always available to guide, challenge thinking, and step in when needed...Matt created an environment where people felt supported, empowered, and confident in their work, while still holding a high bar for excellence."
"Matt excels by involving himself hands-on across cross-functional departments to gain an intimate understanding of every branch of the client-agency relationship... helping bridge the gap between internal and external skillsets. Matt's ownership of the account is unmatched; he prevents the client from overstepping while still exceeding their expectations. Any team would benefit greatly from his leadership."
