I hired an AI to help me rebrand.

Here is how we did it.

Crafting the Modern Career (Re)Brand

A Human + AI Collaboration Strategy

Human Strategy & Vision
  • The Goal: Break the "SEO-only" mold to highlight deep expertise across the entire integrated marketing mix.
  • The Vision: A holistic portfolio that bridges Search, Paid Media, Content, Technical chops & Brand Strategy.
  • Directive: "Build a narrative that proves the breadth of my impact."
Prompt Eng.
AI Execution (Gemini)
  • Technical Build: Live coding of new modules, JS carousels, and strategic CTA placement.
  • Content Lift: Refining metrics and bullets to make deep subject matter expertise shine.
  • Optimization: Ensuring pixel-perfect consistency across Web, Mobile, AI and PDF surfaces.
Feedback Loop
Co-Creating The Brand
  • Inspiration: Smooth logo anchored by the iconic Scarlet & Gray palette pays homage to Ohio roots.
  • Iteration: Refining user flows and visual hierarchy for maximum readability.
  • Unification: Bringing the "MS" identity to life across the Site, Resume, and LinkedIn.
Launch
The Result
  • Impact: A sleek, modern digital home that accurately reflects a career of innovation.
  • Proof: A tangible demonstration of "walking the walk" in modern tech adoption.
  • Status: Narrative reset. Ready for the next chapter of leadership.

While SEO is foundational to my background, my experience has evolved into leading full-funnel, multi-million dollar integrated media strategies.

My resume didn't reflect that reality.

To pivot my narrative from "SEO Specialist" to "Digital Marketing Leader," I wanted to do more than just update bullet points—I wanted to demonstrate modern execution.

Partnering with Gemini, I architected a complete rebrand. We condensed weeks of strategy, live coding, and visual design work into a 48-hour sprint.

The full interactive portfolio is now live, but the innovation didn't stop at the launch. I've continued to use this platform as a sandbox for Creative R&D.

Check out some of the other "Human + AI" experiments I've shipped below.

Explore More AI Experiments

E-Commerce Resume
Interactive Demo

The "Product" Resume

I turned my professional experience into a fully functional Amazon-style Product Detail Page (PDP), complete with buy box, A+ Content, Reviews and more.

Shop the Resume
Big Game Commercial
Now Airing

The "Big Game" Spot

Recruiting is hard. Hiring me is easy. Watch the 30-second Super Bowl spot I produced entirely with Gen AI for less than the cost of a hot dog at the game.

Watch the Ad

Let's get down to business.

Download my optimized 2-page professional summary to share with your hiring team.

Download Resume